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How You Can Help, Funding and Donations

Individual Action: Your daily life affects sharks and rays more than you’d probably think, even if you live far from the ocean.

Use a sustainable seafood guide, including those from WWF, to ensure any seafood you eat - such as tuna - is sustainably sourced. Avoid shark fin soup, and other shark and ray products unless it is clear they are from sustainable sources. Be aware that shark meat is often sold under other names, such as "rock salmon" in the UK, and "flake" in Australia.

WWF Sustainable Seafood Guides

Be wary of squalene health capsules and cosmetics incorporating squalene as a moisturiser, if they have come from sharks. Shark squalene is often derived from the oil rich livers of deep sea sharks, which are often long-lived and particularly vulnerable to overfishing.

Avoid buying shark teeth, and other shark curios unless they are fossils. While sharks are not typically caught just for their teeth, buying them may support unsustainable fisheries.

If you fish recreationally, consider safe release for any sharks and rays you catch, and assisting in tagging programmes if you catch them regularly. Local fishing associations and marine research laboratories are likely to know if shark tagging is occurring in your area. 

Take videos/pictures of any unusual or rare sharks and rays you see underwater or in fish markets, especially sawfishes, and share them with local experts or WWF. You might even be lucky enough to record a new species to science!

Also, we are always looking for amazing video and pictures that we can use to motivate more people to care about sharks and rays. Do contact us if you have some to share, particularly those taken underwater.

Use responsible tourism operators when diving and snorkelling with sharks and rays. Ask if they are using the Responsible Shark and Ray Tourism Guide

Read more

Jurgen Freund/WWF


WWF and TRAFFIC are wholly dependent on external sources of funding. Funds secured for work undertaken by Sharks: Restoring the Balance have enabled the scope of our work to grow. New sources of funding will be needed to undertake projects in our expanded portfolio moving forwards. 

© / Nuno Sa / WWF


Over 1/3 of all shark and rays species are at risk of extinction globally. But the solutions to save them do exist! The missing piece of the puzzle? Enough resources to implement the solutions on the ground on a bigger scale and much faster. This is where YOU come in! Please support our work and be part of a global movement to conserve these majestic animals.

Supporting Our Work

We rely on the generous donations of people who care about sharks and rays - people like you. If you support our vision for healthy oceans, or if there is a project you feel passionate about and would like to receive information on how to become a partner, we would really love to hear from you.


Spread the word!

Get involved and help spread the word! Please share this information with others via email or social media.

Working to sustain the natural world for the benefit of people and nature.

© 2020 WWF - World Wide Fund For Nature© 1986 Panda Symbol WWF – World Wide Fund For Nature (formerly World Wildlife Fund) ® “WWF” is a WWF Registered Trademark Creative Commons license.