About Us

Eric Madeja WWF-Malaysia

WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries.

WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

Sharks: Restoring the Balance is a joint global initiative of WWF and TRAFFIC.

Where we work

Our work is led at the international level by a small core team from WWF and TRAFFIC, which supports our in-country teams working on regional and national conservation issues. Click on the icons to learn more. 
Hong Kong
Reducing shark fin consumption; engaging shipping companies on restrictive shark fin carriage policies
Singapore
Reducing shark fin consumption; improving sustainability of the international trade in shark products.
Malaysia
Effective marine protected areas for sharks; reducing shark fin consumption.
Indonesia
Improving fisheries management for sharks, and reduction of their bycatch; supporting implementation of National Plan of Action for Sharks; effective marine protected areas for sharks; responsible shark and ray tourism; reducing shark fin consumption.
Pakistan
Improving fisheries management for sharks, and reduction of their bycatch; supporting development of a National Plan of Action for Sharks; effective marine protected areas for sharks, shark tagging; protection of endangered sharks and rays.
India
Community surveys of shark catches; supporting development of a National Plan of Action for Sharks; improving the sustainability of the trade in sharks.
Fiji
Pacific Shark Heritage Programme and engagement with the Western Pacific Fisheries Management Organisation to improve fisheries management for sharks; responsible shark and ray tourism.
Mozambique
Effective marine protected areas for sharks.
Philippines
Effective marine protected areas for sharks, responsible shark and ray tourism.
Ecuador
Improving fisheries management for sharks, effective marine protected areas for sharks, responsible shark and ray tourism.
Colombia
Effective marine protected areas for sharks.
  • Hong Kong
    Reducing shark fin consumption; engaging shipping companies on restrictive shark fin carriage policies
  • Singapore
    Reducing shark fin consumption; improving sustainability of the international trade in shark products.
  • Malaysia
    Effective marine protected areas for sharks; reducing shark fin consumption.
  • Indonesia
    Improving fisheries management for sharks, and reduction of their bycatch; supporting implementation of National Plan of Action for Sharks; effective marine protected areas for sharks; responsible shark and ray tourism; reducing shark fin consumption.
  • Pakistan
    Improving fisheries management for sharks, and reduction of their bycatch; supporting development of a National Plan of Action for Sharks; effective marine protected areas for sharks, shark tagging; protection of endangered sharks and rays.
  • India
    Community surveys of shark catches; supporting development of a National Plan of Action for Sharks; improving the sustainability of the trade in sharks.
  • Fiji
    Pacific Shark Heritage Programme and engagement with the Western Pacific Fisheries Management Organisation to improve fisheries management for sharks; responsible shark and ray tourism.
  • Mozambique
    Effective marine protected areas for sharks.
  • Philippines
    Effective marine protected areas for sharks, responsible shark and ray tourism.
  • Ecuador
    Improving fisheries management for sharks, effective marine protected areas for sharks, responsible shark and ray tourism.
  • Colombia
    Effective marine protected areas for sharks.

Partnership with TRAFFIC

TRAFFIC, the wildlife trade monitoring network, works to ensure that trade in wild plants and animals is not a threat to the conservation of nature. TRAFFIC works closely with its founding organisations, IUCN and WWF, making a critical contribution to achievement of their conservation goals through a unique partnership that complements and engages the considerable strengths of each of these two major global conservation organizations.


TRAFFIC leads on the Responsible Trade strategy of Sharks: Restoring the Balance, conducting analyses into the major trade, markets and consumption of shark and ray products, engaging with CITES, and developing traceability systems.   

Andy Cornish / WWF

Who We Are

The Core Team

Andy Cornish

Leader, WWF and TRAFFIC Shark & Ray Initiative, Sharks: Restoring the Balance, WWF International

Andy Ieads Sharks: Restoring the Balance, and oversees its responsible consumption and management strategies. He is the WWF network’s representative among the core partners of the Global Sharks and Rays Initiative, and co-author of Global Priorities for Conserving Sharks and Rays: A 2015-2025 Strategy.

Glenn Sant

Fisheries Trade Programme Leader, TRAFFIC

Glenn Sant is TRAFFIC’s Fisheries Trade Programme Leader and a Senior Research Fellow at the University of Wollongong’s Australian National Centre for Ocean Resources and Security, where he is based. As the TRAFFIC leader in the Global Sharks and Rays Initiative (GSRI) partnership, Glenn has been able to help lead the development of the strategy associated with responsible trade, a key part of which involves issues associated with the implementation of CITES.

Ian Campbell

Manager of WWF’s Shark and Ray Initiative, Sharks: Restoring the Balance, WWF-Pacific

Ian heads up the Pacific Shark Heritage Programme, where he oversees engagements with the Western and Central Pacific Fisheries Commission, while serving as the WWF’s leader for the shark tourism guide. He a fisheries specialist with more than 20 years’ experience in marine conservation, working in the public, private and NGO sectors.

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Building a future in which people live in harmony with nature.


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