WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries.
WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
Sharks: Restoring the Balance is a joint global initiative of WWF and TRAFFIC.
TRAFFIC, the wildlife trade monitoring network, works to ensure that trade in wild plants and animals is not a threat to the conservation of nature. TRAFFIC works closely with its founding organisations, IUCN and WWF, making a critical contribution to achievement of their conservation goals through a unique partnership that complements and engages the considerable strengths of each of these two major global conservation organizations.
TRAFFIC leads on the Responsible Trade strategy of Sharks: Restoring the Balance, conducting analyses into the major trade, markets and consumption of shark and ray products, engaging with CITES, and developing traceability systems.