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Sharks: Restoring the Balance

These ancient predators capture our imaginations. But sharks and rays are in crisis, with many populations being decimated by overfishing. WWF and TRAFFIC have joined forces to halt the decline through a major global initiative, but we’ll need your help to save sharks, and our oceans.
© Paul McKenzie /
Blue shark (Prionace glauca) © Joost van Uffelen / WWF

WWF Sharkulator

photo credit

Conservation Focus


Stories from the Field

Celebrate Shark Awareness Day 2020 with WWF!

© WWF-Hong Kong / Tracy Tsang

The WWF Sharkulator Story

 © Brian J. Skerry / National Geographic Stock / WWF

Six Solutions to Save Sharks

(c) MECO Project / WWF-MMI

IUU Fishing in the Mediterranean

© James Lynott / WWF-HK

Nine Shark and Ray Superpowers

Follow WWF Sharks on Twitter for latest updates from Sharks: Restoring the Balance.


RT @wwfpacific: @FisheriesOf led discussion with stakeholders on feedback to form 🇫🇯‘s 1st ever #NPOA for #Sharks! Meeting with @ItaukeiAff
RT @SylviaEarle: In the ocean, sharks are great indicators of health. A healthy reef has a lot of sharks, and an unhealthy reef has none. P…
RT @jimwharton: Low expectations for #SharkWeek's next celebrity jaunt. How about some some #DiverseSharks? Pelagic sharks can be quite sim…

How You Can Help

Your daily life affects sharks more than you might think, even if you live far from the ocean. Your actions can make a difference, as can supporting our work financially. We rely on the generous donations of people who care about sharks and rays - people like you. If you support our vision for healthy oceans, or if there is a project you feel passionate about and would like to receive information on how to become a partner, we would really love to hear from you.

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Latest News

Gill net buyback promising news for sharks and other threatened marine life on the Great Barrier Reef
Gill net buyback promising news for sharks and other threatened marine life on the Great Barrier Reef

Added to Press Releases on 30 July 2020

WWF-Australia welcomed the Queensland Liberal National Party’s policy announcement of a AU$6 million voluntary buy-back scheme prioritising the purchase of gill net licences operating in the far northern Great Barrier Reef. This section of the Reef supports populations of dugongs, sawfish, endangered sharks, turtles, and inshore dolphins, with all these threatened species at risk of entangling in gill nets and dying.

See WWF-Australia press release
© WWF-Hong Kong / Tracy Tsang
© WWF-Hong Kong / Tracy Tsang
Hong Kong Shark Fin Imports Down 70% Since 2009

Added to Press Releases on 14 July 2020

WWF-Hong Kong’s work to reduce the demand for shark fin in the city continues to show promising results, with a 40% drop in year-on-year imports in 2019 to 2,792 tonnes, representing a 70% drop over the past decade, according to figures from the Census and Statistics Department. Since 2011, an annual average of 33% of those fins were re-exported to other countries or regions such as Viet Nam, mainland China and Macau. A downward trend of shark fins retained in the city is observed over the same period, which may indicate that the shark fin consumption has been driven down.

© Brian J. Skerry / National Geographic Stock / WWF
© Brian J. Skerry / National Geographic Stock / WWF
Six Solutions to Save Sharks

Added to Blogs on 14 July 2020

Sharks are in deep trouble. Driven mainly by overfishing, their numbers are plummeting, and an alarming number of species are facing extinction. These diverse and necessary species have been evolving for some 400 million years, but now time is not on their side. This Shark Awareness Day, Dr. Andy Cornish highlights the top six things we believe need to happen if the downward trajectories of so many shark populations are to be reversed. These are not in any order of priority — each is essential.

Information Highlights

Conservation Focus

Sharks and rays are in crisis. What needs to be done to conserve these ancient, essential creatures?

Read more

Featured Highlights

Tourism Guide

Learn more about the world’s first Responsible Shark & Ray Tourism Guide: a how-to manual for operators and enthusiasts. 

Read more

Building a future in which people live in harmony with nature.

© 2017 WWF - World Wide Fund For Nature© 1986 Panda Symbol WWF – World Wide Fund For Nature (formerly World Wildlife Fund) ® “WWF” is a WWF Registered Trademark Creative Commons license.