Sharks: mythologized, feared, revered.

These ancient predators capture our imaginations. But sharks and rays are in crisis, with many populations being decimated by overfishing. WWF and TRAFFIC have joined forces to halt the decline through a major global initiative, but we’ll need your help to save sharks, and our oceans.
© Paul McKenzie /
photo credit

Conservation Focus

Tourism Guide


Stories from the Field

How You Can Help

Your daily life affects sharks more than you might think, even if you live far from the ocean. Your actions can make a difference, as can supporting our work financially. We rely on the generous donations of people who care about sharks and rays - people like you. If you support our vision for healthy oceans, or if there is a project you feel passionate about and would like to receive information on how to become a partner, we would really love to hear from you.

Information Highlights

Conservation Focus

Sharks and rays are in crisis. What needs to be done to conserve these ancient, essential creatures?

Read more

Featured Highlights

Tourism Guide

Learn more about the world’s first Responsible Shark & Ray Tourism Guide: a how-to manual for operators and enthusiasts. 

Read more

Please share this page:

Latest News

Hong Kong Shark Fin Imports Down 50%

Added to Press Releases on 08 March 2018

WWF-Hong Kong’s decade long call for the public to stop eating shark fin, and for shipping companies to stop shark fin carriage, is showing promising results. The volume of shark fin imported into Hong Kong has declined from 10,210 tonnes in 2007 to 4,979 tonnes in 2017, a drop of over 50 per cent, according to latest figures from the Census and Statistics Department.

Continue Reading
Fiji taking leadership role in shark and ray conservation

Added to Updates on 05 March 2018

Ian Campbell, Manager of WWF’s Shark and Ray Initiative, Sharks: Restoring the Balance, WWF-Pacific, appeared on live TV in Fiji recently to note that Fiji is stepping up its efforts to drive environmental protection efforts on behalf of sharks and rays.

Continue Reading
WWF/TRAFFIC helps Chinese enforcement agencies enhance their shark fin identification skills

Added to Press Releases on 13 February 2018

More than 50 frontline enforcement officers from China’s Fishery Department of the Ministry of Agriculture (FAD) attended a fin identification and shark trade workshop hosted by relevant experts last week in Beijing. Co-organized by China’s CITES Management Authority and TRAFFIC, the training aimed to help Chinese government authorities improve their shark and ray identification techniques and learn more about international is shark and ray products.

See TRAFFIC press release

Follow the WWF Sharks on Twitter for updates related to Global Shark and Ray Initiative.


Playing tag with hammerhead sharks near the Galapagos Islands is providing new information on the species' migrator……
RT @DebbieatEMA: RT if you agree! Our oceans are not global trash cans: "In pictures: The world’s problem with plastic pollution" https://t…
RT @MarkMeekan: Giant shark tooth stolen from secret Australian world heritage site…

Building a future in which people live in harmony with nature.

© 2017 WWF - World Wide Fund For Nature© 1986 Panda Symbol WWF – World Wide Fund For Nature (formerly World Wildlife Fund) ® “WWF” is a WWF Registered Trademark Creative Commons license.